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06/03/2013

Campaign Launches To Attract New Mortgage Customers

A major new campaign has been launched aimed at attracting new mortgage customers and boosting the mortgage market in Northern Ireland.

The campaign includes a £500 cashback incentive for all new to bank switchers and first time buyers taking out a Danske Bank mortgage, the removal of arrangement fees on residential mortgage products and reduced rates on its Base Rate Tracker and Fixed Rate mortgages.

Tony Wilcox, Danske Bank's Managing Director Private & Retail Banking, said: "Moving house can be an expensive process and those often forgotten costs such as removal fees or stamp duty can add further pressure to already tight purse strings. By offering £500 cashback and removing arrangement fees we are hoping to ease some of that pressure for first time buyers and mortgage switchers.

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"Customers switching their mortgages to Danske Bank from another financial institution may also be able to save on their monthly mortgage repayments with our newly reduced rates. My message to anyone thinking about buying their first home, moving house or switching their mortgage would simply be to contact us, not just in terms of what we can offer, but importantly to help them work out whether they can afford the house they are interested in buying.

"Although we hope to stimulate the mortgage market with our new incentives and pricing changes, our commitment to the mortgage market isn’t anything new. We offer a good range of straightforward, easy to understand products and remain open for mortgage business.

"As consumer habits continue to evolve, so too does the mortgage service that we provide at Danske Bank and it is now easy to move your mortgage to Danske Bank or apply for a mortgage for the first time. Since we extended our service last year, we’re certainly seeing a marked increase in the number of customers using the telephone based service to apply for a mortgage. Customers can speak to a trained Mortgage Advisor over the telephone in the evening or at weekends, as well as face to face in a branch, depending on what suits the customer best."

(GK)

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